Mar 31 2008
Vodafone’s Bright New Sounds gig is on Thursday night. As Jim Carroll points out, Vodafone’s New Sounds website doesn’t make it very clear what the Bright New Sounds promotion is for exactly, but the less cynical among us can infer that it’s to encourage new, young acts and to give a footing to bands who would otherwise struggle to be heard in the mainstream.
Bright New Sounds was launched at the start of February and was open to acts of all genres. Interested acts had to upload their tracks to www.brightnewsounds.ie, where the best 20 submissions, as decided by a panel, were made available for Irish Vodafone customers to download. The top five most downloaded acts would then be invited to perform in Dublin’s Tripod April 3, where one will be declared Vodafone’s Bright New Sound of 2008.
The winning act will get a prize package from Vodafone and Universal Music. They’ll record their new single in Windmill Lane, which will then be released as part of their recording deal with Universal Music, they will receive a professional photo shoot and launch gig with supporting promotional activity – including extensive coverage in the pages of Hot Press.
Now, it’s clear from Jim Carroll’s post that this is not all it’s cracked up to be, but from a layman’s p.o.v., I’m just looking forward to hearing the acts on Thursday. Having already listened to many of the tracks, including Chaplin’s The Story Goes, Christine Deady’s Don’t Rescue Me and The Kinetiks’ Shuffle Your Feet, it should be a good show.
Even if the Vodafone event is nothing more than an overblown marketing stunt, anything that raises the profile of some overlooked acts must be a good thing. Viva la Indie Music!
Update: The five finalists have been announced!